Pix - instant money transfers
Design of a new instant money transaction experience. Enhanced usability and streamlined instant transactions, improving the experience for 50 million users.
Brazil, 2020
Overview
My role
UX Designer in a team of 4 designers.
Responsible for designing the transaction experience, from ideation to feature implementation.
Tools
Sketch
Zeplin
Miro
Trello
Timeline
7 months - 1st release
4 months - improvements
Problems
Users had to enter a lot of data, and therefore remember it
Users faced a long form for money transfers
Users struggled with technical jargon
Goals
Create a smoother and effortless money transfer experience
To establish itself in the market as a preferred and reference bank for the Pix system
Main activities
Stakeholder requirements gathering, research analysis, industry analysis, user flow design, prototyping, usability tests, accessibility mapping, project documentation, and project presentations.
The solution
Streamlined experience
Addition of the save contact feature, to reduce steps and speed up the process
Reduction of the amount of information displayed on the transaction screen to reduce the mental load
Better organisation of the information hierarchy, to make it easier to understand the stages of the process
Addition of a button to share the transaction receipt, as this was a common habit among our users
Pix was a huge success,
reaching 50 million customers
and Santander bank has become one of Brazilians' favorite choices when making this type of transfer.