App showcase
Developed a design strategy to enhance product discovery and boost sales inside a SaaS platform.
United States, 2022
Overview
My role
UX & Strategic Designer
Team
1 UX Designer
1 Design Manager
Tools
Figma
Miro
Maze
Timeline
3 months
Problem
Business problem
Low number of sales of other products, apart from the flagship.
Product issues
The company had 23 tools that were only offered on its website and not within the Cloud suite.
Their website users were different from their Cloud suite users.
Main activities
Planning and conducting discovery workshop, stakeholder interviews, product vision definition, feature research, user flow design, prototyping, usability tests, and product presentations.
Final Design
Home
Addition of the Recommended apps section in the Home, for easy viewing and smooth usage.
Inclusion of the App store in global navigation, to facilitate access from any page
Product catalogue
Recommended apps based on user profile to increase value delivery
Featured applications with the greatest match with the user profile
Product search facilitated by search bar and category tags
Product details
'Request Information' button that opens a form and routes it to the appropriate sales team, to reduce the number of calls.
Enhanced the product description and added technical information to decrease the call volume
‘Explore other apps’ section based on the product is being viewed for a more intuitive user experience
Next steps and takeaways
I suggested tracking the ‘Request Information’ button to quantify clicks and thus verify its effectiveness.
I suggested tracking views and access to products through the 'Recommended apps' section, and also to the product showcase through the 'See all' button on the Home page, to check the effectiveness of inserting the application showcase into the Home.
In future projects, to understand a robust design system more quickly, I will suggest more frequent contact with the UI designer, with weekly checkpoints.
As a UX consultant, I would prefer to have weekly checkpoints with the developers rather than communicating with them via stakeholders, to facilitate our communication and speed up the process.