Website redesign
Redesigning one of Italy’s leading weather platforms to strengthen brand relevance, simplify navigation, and engage a younger audience.
Italy, 2025 - 2026
Overview
My role
Senior Product Designer
Tools
Figma
Figjam
Google Analytics
Trello
Timeline
12 months
Problem
Business challenges
The existing website struggled to attract new users and engage younger Italian audiences due to an outdated interface, complex navigation, and an overly formal tone of voice.
Issues identified through heuristic evaluation, competitive benchmarking, and user survey analysis.
Main activities
Competitor analysis, feature prioritisation, information architecture redesign, Design System creation, prototyping, and project management.
before
Homepage
Weather Forecast
Outdated visual design
Inconsistent interface elements
Inadequate information architecture
Lack of white space
Poor accessibility
Ineffective content strategy
Design strategy
New components
Renewing without losing its identity
Introduction of a revamped visual identity through rebranding, whilst preserving the brand’s core characteristics to ensure continuity and recognisability.
Optimising consistency, accessibility and efficiency
Implementation of a Design System based on accessibility guidelines.
Improving website traffic
Redesign of the information architecture to make navigation clearer and more intuitive.
paying customer conversion
We have strengthened our value proposition by offering not only ad-free content, but also premium content.
Global menu & Mega menu
The new website
Homepage
Weather forecast